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<p><font face="Times New Roman, Times, serif" size="+2"><b><u><font size="+3">Trade
Shows Services</font></u></b></font></p>
<p><font size="+1">You may have a track record for having organized successful
participations in trade shows but your the last event in Japan may not
have gone so well for one reason or another. You still know that you cannot
afford to not show your presence in the next big show in the country.
In the few days you are at Makuhari Messe or the Big Site you may accomplish
more than what you can in a year if your objective is to promote your
services or goods to the Japanese Market. Most of your marketing and sales
persons know this and it's usually the case that they work very hard to
turn a show into success. Depending on your budget there may be a limit
to what you can do for them, but it is important to realize that you don't
have to spend hundreds of thousands of dollars to have an appealing booth.
Good booth design can be simple, not necessarily very expensive and still
be very attractive. There are a number of other steps you can take to
improve your event in Japan. Rocky Bee's trade show services are designed
to assist in improving your show coordination and to improve your communications
with your clients in Japan before an after a planned event. For your next
show at Makuhari Messe or the Big Site why not hire Rocky Bee to:</font></p>
<ul>
<li><font size="+1">Design Posters and Leaflets or Brochures in Japanese
or English</font></li>
<li><font size="+1">Design Handouts and other Marketing Materials</font></li>
<li><font size="+1">Coordinate arrangements between your marketing staff
and suppliers (e.g. booth design companies)</font></li>
<li><font size="+1">Arrange Bookings for your staff assigned for an event
in Japan</font></li>
<li><font size="+1">Send electronic and non- electronic invitations to
your existing clients</font></li>
<li><font size="+1">Send invitations to targeted companies and individuals</font></li>
<li><font size="+1">Arrange business meetings for a show held at Makuhari
Messe or the Big Site</font></li>
<li><font size="+1">Advertise </font></li>
<li><font size="+1">Hire Rocky Bee to produce a strategic plan</font></li>
<li><font size="+1">Interview Japanese interpreters and attendants</font></li>
<li><font size="+1">Inspect your booth before the opening day</font></li>
<li><font size="+1">Provide follow up services</font></li>
<li><font size="+1">Hire Rocky Bee to coordinate the Entire Show</font></li>
</ul>
<p><font size="+1">Rocky Bee knows from experience that not having any marketing
material in Japanese diminishes your chances of communicating to a large
number of visitors. It is usually the case that at trade shows in Japan,
the Japanese brochures are picked up first and often the ones written
in other languages are not taken at all. The best is to have a combination
of material. Signs and posters without explanatory text are often better
in English.</font></p>
<p><font size="+1">The best time to contact Rocky Bee about trade show services
is several months before the event. Rocky Bee is not a booth design outfit
but will find the designers and communicate with them. Comprehensive show
coordination services tailored to your needs can also be provided if contact
is made at an early stage. Please send your inquiries regarding Trade
Show Services to<a href="/sales.html"> sales@rockybee.com.</a></font></p>
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<p><font size="3">12 Dec. 1999-First Upload, Layout, Graphics and Text by
Peter Graham, editing/rewriting of text by Paul Graham - Current Upload
R3 18 February. 2000</font></p>
<p><img src="../PHOTOS/21999copyright.gif" width="156" height="16"></p>
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